AlixCompany
Strategic planning and market research consultancy specializing in consumer insights and account planning
A note from Weird Wire
Worth knowing
- Planner for Awhile (PFA) contracts flexible from one hour up to six months
- Proprietary 1-2-3 strategy process: Concept, Vision, Articulation
- Named specialist partners in video production, data analytics, and strategic foresight
- Awards: Effie, ADDY, Jay Chiat for marketing effectiveness and strategic excellence
- Founded 2008, serving major brands and agency networks
Services
About AlixCompany
AlixCompany is a strategic planning and consumer research consultancy founded by Alix Morrow in 2008. Morrow is a brand planning leader and consumer market research specialist who has been recognized with Effie, ADDY, and Jay Chiat Awards for marketing effectiveness, creative prowess, and strategic excellence. She holds degrees from UT Austin, the Miami Ad School, and SMU's Cox School of Business.
The firm operates as a networked expert cluster, deploying customized strategic planning across qualitative research, quantitative analytics, and on-demand account planning. Qualitative services include focus groups, in-depth interviews, ethnography, and shop-alongs. Quantitative capabilities cover segmentation, brand health evaluation, awareness testing, and predictive modeling. Planner for Awhile (PFA) offers flexible strategic planning contracts from one hour to six months. The firm's proprietary 1-2-3 strategy process guides clients through Concept (discovery), Vision (positioning), and Articulation (market launch).
Clients span advertising agencies (GSD&M, Young & Rubicam, McGarrah Jessee, Ogilvy), media companies (MTV), and major brands. The team includes specialist partners: Geoff Moskowitz (video production), Lien Lea Merritt (data analytics), and Anne Boysen (strategic foresight).
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Questions people ask
What is account planning, and why hire AlixCompany?
Account planning uses strategic research to understand consumers and shape marketing strategy. Alix Morrow trained at the Miami Ad School. Multiple testimonials highlight her ability to uncover deep insights and deliver research that directly improves creative effectiveness.
Can AlixCompany work on a short timeline or budget constraint?
Yes. The Planner for Awhile model specifically supports flexible engagements. Testimonials note they work under tight timelines and budgets, delivering thorough insights quickly. One client noted they came in under budget while solving a critical research need.
What makes AlixCompany structurally different?
Rather than hiring full-time planners, they operate as a networked expert cluster. Each project gets a trained strategic planner (the 'bus driver') who assembles specialists as needed. This model provides senior expertise without the overhead of a traditional agency.
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