For business owners & event organizers
Verified gets you Visible,
Local Favorite builds your Trust.
Verify your business — or your event. Free, and it keeps you on the record when it locks Labor Day · Sept 7.
The public audit
Find your business.
Search the record and see your node in the Graph — exactly what your neighbors and every AI can see today, straight from the live database.
Meet Weird Wire
The intelligence layer for Austin's local economy.
The community-focused local media platform and directory built to connect our community's residents with the local businesses, events, and markets right in their back yard.
People stopped searching.
They started asking.
of U.S. consumers now start looking for a product with an AI tool —
who start with a search engine.
This isn’t coming. It’s already here, and accelerating.
growth in AI-referred traffic over two years
of Google searches now show an AI answer, up from early 2025
people a month are served AI answers — about who to trust and where to go
Sources: Similarweb, WebFX, Conductor, Google — 2025–2026. Full breakdown in The Ground Truth Initiative.
The models are hungry for exactly that kind of information — and almost no one is feeding it to them. The big platforms never showed up for Main Street. That gap is wide open right now — and Weird Wire is how your business steps into it.
Build the platform that helps local business owners meet their customers exactly where they are now — on the AI, in the feeds, across the whole modern internet. Small business shouldn’t need a big-tech budget to be found. We make that reach the default — and the community keeps what it builds.
This is the Ground Truth Initiative — read what we're building →
What you actually get
Weird Wire was built to curate itself around our Local Favorites.
Becoming a Local Favorite makes your business a Ground Truth Partner— the system supports the businesses that support the system. Partners show up on the platform as Local Favorites, and here's how we go to work for you:
Your data, forwarded to you
Every impression and interaction your business gets across the platform is forwarded server-side to your Meta pixel and your Google Analytics. Ad-block-proof. Your audiences, your property. Lapse and the data you collected stays yours — the stream is what stops.
Featured across the site
Your Local Favorite badge and listing surface across the whole site — directory, city pages, and the top of search — ahead of your competitors.
An offer that builds your list
A standing deal on your listing with a built-in claim button that captures each customer’s details — you’re growing your own database, not renting someone else’s.
A permanent newsletter spot
You ride in the Local Favorites rotation that lands in thousands of local inboxes, every issue.
Editorial coverage
We work your business into the local content we publish — features, articles, and roundups — however the story is best told.
Google Business Profile optimization
We audit and optimize your GMB listing so your AI visibility extends beyond The Wire — more signals, more reach.
A quarterly visibility report
We show you exactly how you’re turning up across the platform and in the AI answers — no guessing whether it’s working.
All those packets on the Graph — every time your business shows up, gets tapped, gets asked about — that's data. Right now it evaporates. Partners get the stream: forwarded server-side to your own pixel and your own analytics. The system supports the businesses that support the system.
Pricing
What's it cost?
Annual fee
Local Favorite
$195/yr
Launch pricing — renews at the same rate for as long as you stay
- ✓ Featured as a Local Favorite across the site + top placement in search
- ✓ Your data stream — impressions and interactions forwarded to your pixel and GA
- ✓ A year-round offer with a claim button that builds your customer list
- ✓ A permanent spot in the newsletter Local Favorites rotation
- ✓ Editorial coverage across the platform — features, articles, and roundups
Current campaigns
Local Favorite includedJoin the neighborhood mailer
A few times a year we print a giant 9×12 postcard and mail it to thousands of homes — a handful of non-competing local businesses sharing the cost. Every placement includes Local Favorite, free.
Running now
- Next campaign announcing soon.
The Ground Truth Initiative
Visibility is a right, not a product. Your data is yours. AI does the heavy lifting — a human signs off on the truth.
Why we do it this way — read the Initiative →